If you create content, you’ve probably heard of DeepSeek! The new Chinese artificial intelligence (AI) has arrived to shake up the structure of ChatGPT as the biggest generative tool on the market today.
So let’s find out a bit more about DeepSeek, its features and how this arrival can impact content production for SEO. Let’s learn how to use it to your advantage!
What is DeepSeek?
According to DeepSeek itself, it is “a virtual assistant created to help with information, answer questions, assist with tasks and chat about various subjects.”
As such, it is an AI development company based in Hangzhou, China. It was founded in May 2023. Its founder, Liang Wenfeng, also co-founded High-Flyer, a quantitative hedge fund that helps investors make decisions.
DeepSeek focuses on the development of open source Large Language Models (LLMs). The company’s first model was released in November 2023. The company iterated several times on its main LLM and built several variations. However, it wasn’t until January 2025, after the release of its R1 reasoning model, that it became world famous.
Is DeepSeek better than ChatGPT?
DeepSeek represents the latest challenge for OpenAI, which has established itself as an industry leader with the debut of ChatGPT in 2022.
Although the two companies are developing generative AI LLMs, they have different approaches.
DeepSeek’s training on its R1 models involved less time, fewer AI accelerators and less cost to develop. In this sense, DeepSeek’s goal is to achieve general artificial intelligence, and the company’s advances in reasoning capabilities represent significant progress in AI development.
Check out some of the main features that serve as part of the R1 model:
- Reinforcement learning: DeepSeek uses a large-scale reinforcement learning approach focused on reasoning tasks;
- Reward engineering: this is the process of designing the incentive system that guides the learning of an AI model during training;
- Distillation: using efficient knowledge transfer techniques, DeepSeek researchers have successfully compressed capabilities into models as small as 1.5 billion parameters. In other words, you learn more in much less time;
- Emergent behavior network: DeepSeek’s emergent behavior innovation is the discovery that complex patterns of reasoning can develop naturally through reinforcement learning without explicitly programming them.
In a nutshell:
- DeepSeek does everything ChatGPT does, only faster and much less expensive;
- The DeepSeek phenomenon opens doors for non-business AI startups.
Why is Deepseek important for the future of SEO?
Now that we understand more about AI, what does it mean for those working in SEO and search?
Better content discovery for niche topics
On traditional search engines, it can be challenging for content creators focused on niche topics to gain visibility.
However, with DeepSeek’s AI, content that is relevant to specific searches is more likely to appear, even if the site hosting the content doesn’t have many readers.
In this way, DeepSeek has a great ability to understand user intent. With this, it can identify content that addresses precisely what a user is looking for, making it easier for smaller creators to gain exposure.
Reduced dependence on keyword matching
Traditional SEO focuses heavily on optimizing content with keywords. Following much of what Google has reinforced, the relevance of content is likely to be above keyword ranking.
In this sense, the focus shifts from SEO optimization to the creation of high-quality content that solves problems and answers user questions.
Greater engagement with target audiences
As AI focuses on user intent, it will be more likely to display content that matches what users are actually looking for. This results in higher click-through rates (CTR) and better audience retention.
In contrast, traditional search engines usually return a variety of results, some of which may not be aligned with the user’s exact needs.
Opportunity for better content distribution
There is also the ability for AI to recommend relevant content to users, even outside of search results.
The platform can present content in different sections, such as recommendations, trending topics or related searches, which allows creators to be discovered more organically.
This is especially valuable if you don’t have an extensive budget but produce excellent, high-quality content.
Read also: ChatGPT Search: will Bing be a priority in SEO?
Conclusion
We’re still getting to know DeepSeek’s features and how this AI will impact on content production and SEO. Around here, we’ll keep following every step to bring you all the news.
So, we recommend that you explore AI and get to know all its features, compare it with other tools and, of course, always revise and apply the most original to your texts!
Check out our full video on a text we did while producing some texts with DeepSeek.
