Hey guys! Today we’re going to dive into the world of SEO Link Building with nine strategies that are a snap for anyone who wants to boost their website. Do you know that feeling of discovering the secret to success? That’s what you’ll get when you understand how to target links, leave comments on blogs, create niche content and much more.
And don’t think it’s complicated! I’m going to show you that with a few simple, well thought-out actions, you can make a huge difference. Let’s start this learning journey and see your site take off in the rankings. Let’s do it! 🚀
What is link building?
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website in order to improve its search engine visibility .
There are several strategies for getting good links and increasing the authority of your site and content. Today we’re going to learn some of them!
Why are links so important?
To understand this, we need to go back a bit! In the old days, search engines like Yahoo! and Alta Vista were the dominant players. And they ranked their search results 100% based on the content of a web page.
However, the arrival of PageRank, a powerful Google algorithm, changed the game. Instead of analyzing only the content of a page, Google also began to pay attention to how many people created links and gave “votes of confidence” to that page.
Read also: Breadcrumbs: a key element for SEO and user experience
Check out 9 effective Link Building strategies
Be specific with your advertising
Don’t be afraid to let sites and content producers know (gently) exactly where you want your link to go.
That’s not being aggressive: it’s being considerate. Otherwise, you’ll have to make do with what they point out.
Therefore, you can send an e-mail stating what you think makes the most sense for your content.
Blog comments
Commenting on blogs is a great way to get on the radar of content producers.
This can lead to links in the future, especially if you make relevant and genuinely useful comments. No commenting for the sake of commenting, eh!
This practice also helps to create relationships that can become very interesting collabs in the future.
Email the people you mentioned in the article
Very simple, but it works. Whenever you mention or link to someone in your content, make a point of keeping them informed.
Thus, the person may spontaneously want to promote the article just to demonstrate its authority. And this can result in a backlink.
Links in email signatures
It may seem very simple, but imagine that you send around 100 emails a day. Having an email signature with a link back could attract a lot of people to your site, wouldn’t you agree?
Even if it seems too simple, remember that the links need to be accessible for people to find them and this strategy requires no effort.
Getting links from copied content
Something that seems bad can have its advantages. If your content is copied and the copied content doesn’t have a link to you, contact the person responsible for the site and ask for one.
As with images and infographics, copying content without attribution is a breach of copyright. You will therefore find that sites wishing to avoid complaints are willing to add your link (or delete the copied content).
Local listings
Don’t hesitate to send your site to local listings (as long as it makes sense). Pay close attention to sites that focus on your city or state.
They are super relevant and have fewer submissions to analyze, which can improve your chances of getting on a good list.
Profile links
Although they seem harmless, profile links can also help you spread your links around the web.
Basically, if you apply to become a member of a site, you will receive a link in your profile. Some sites will allow quality links on your profile, so it’s worth choosing well before you apply.
If you create links from profiles, focus on relevant subjects. That way, your links don’t look like spam.
Q&A sites
Answering questions in a useful and complete way, creating interesting content and linking to articles and other content that makes sense can be a great way to send traffic to you.
Recovering links pointing to 404 pages
You probably have some broken links pointing to your site. Maybe you moved the page, updated something on your site. Or maybe the person who created the link for you messed up the URL.
You can easily find broken backlinks with Semrush’s “Site Audit”.
You can then signal the person to fix the link or even redirect these broken links to a similar page.
Conclusion
Now that you know these nine effective SEO Link Building strategies, you’re more than ready to increase your site’s visibility and earn valuable backlinks.
Remember: being specific in your disclosures, commenting on blogs, creating relevant content and even recovering broken links are tactics that, with consistency and attention, will bring great results.
Link building is an ongoing process, but with these tips, you’ll be one step ahead in the race to the top of the search rankings. See you next time! 😉
